Think: pomegranate & brown sugar
Farm: Various Smallholder farms
Location: Cajamarca, Peru
Varietal: Bourbon, Typica, Caturra
Roast Level: light
Aroma: Nutty, Grain
Flavor: Pomegranate, Brown Sugar
The history of coffee in Peru is unique compared to its neighboring countries Brazil and Colombia because the majority of growth within the coffee industry of Peru has happened in recent years. Coffee only started being produced in Peru in the late 1700s. In the first hundred years, all coffee produced was consumed by local residents and none was exported until the late 1800s. Part of what incentivizes coffee growers to produce high quality coffee is a quality-driven free market for coffee exports. Unfortunately, Peru's government passed laws in the 1970s that guaranteed sales and prices which gave farmers little incentive to create proper infrastructures that drive quality. Eventually the coffee industry in Peru was left in shambles.
However, Peru has all the conditions necessary to produce world-class coffee. There are concentrated volumes of coffee growing at and above 1700 meters, they are growing varietals such as Typica, Bourbon, and Caturra, and a movement has begun among producers to move away from subsistence-farming (growing only what is consumed in country) and toward quality coffee production with a focus on exports. The more incentives put in place to produce coffee with high cup scores, the more we will see Peru's challenges quickly disappear as Peru moves full-stride into the specialty-coffee world.
After years of close work on the ground in Peru, our importer's senior green-coffee buyer Piero Cristiani has been able to form close partnerships and discover coffees of solid, reliable quality that reflect the terroir and the great varieties in Peru! Historically, Peru’s mild cup profile and relatively inexpensive price have made the coffees an appealing blend component. However, because of the changes happening to the industry of Peru and our importer's direct work with farmers, we will see more and more high-quality coffees out of Peru. This is why we're excited to share this new coffee with you!