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306 W Woodlawn Ave
Louisville, KY, 40214
United States

Searching out coffees that prove their potential in the cup and are sourced through responsible and sustainable partnerships is a constant pursuit.  Highlighting origin characteristics and their best development dominates our roasting philosophy.  Sourcing and roasting great coffee is a responsibility that we take seriously and gratefully.


New 5th St Location, Discounts, and Free Coffee


New 5th St Location, Discounts, and Free Coffee

There’s a new bright yellow sign atop a 5th street storefront displaying our signature elephant, tortoise, and hare trio, mirrored across the street by Louisville City Hall. Inside the doors of our newest location you will find the familiar smell of fresh-roasted coffee and walls adorned with our olive green paint, what you will not find is the creating great spread of vintage tables and chairs. We are doing something a little different at our downtown shop, other than removing chairs from the equation; we would love to tell you a little more about it!

This new location is small, we mean really small, around 200 square feet. This provides the shop with a comfortable, Italian-style espresso bar feel that inspires the layout. Our desire is to break down the barrier between barista and customer so that dialogue freely flows. We also hope to demystify the behind-the-scenes work that we do and allow you to feel welcomed into something we’re super excited about; espresso.

As our Twitter and Facebook posts have made known, we are thrilled to have the Slayer, our chosen tool for creating espresso at 5th Street. Inside of the machine are multiple PiD-controlled brew tanks, flow-adjusting needle valves, independently controlled saturated brew groups, and manually controlled actuators with wood surround; this is coffee nerd talk for “this machine allows us to make amazing espresso!” This isn’t simply a refining of caffeine-concentrate; we are crafting a beverage with the complexity and esteem of fine bourbon, a drink to savor and enjoy.

We invite you to come and experience for yourself our newest venture into coffee-making at 231 S. 5th Street. You will find our usual offering of whole bean coffee, brewing tools, and of course Slayer espresso shots!

15% off coupon online!

Now through September 8th we are offering 15% your entire coffee order when you order online. Just enter the code "coffeefocheap" at checkout to get the discount. Remember the offer is only valid through september 8th.

Free Double Shot or Americano at 5th St!

Click this link to download the coupon and bring it to the 5th St location for a free double shot or americano. Only good for one week! Coupon expires August 14th. Limit one coupon per customer

Check out what other people are saying about our new shop on 5th St.

Prima Coffee
Consuming Louisville